Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault,  Joseph P. Cannon and E. Jerome McCarthy. 
 - 18th ed. 
 - New York :  McGraw-Hill Irwin,  c2011. 
 - xxxix, 746 p. :  ill.(some col.);  29cm. 
<br/><br/>Includes index 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780071221108   TZS 75,400/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Managing marketing<br/>Creating marketing plan
<br/><br/><label>Dewey Class. No.: </label>658.8 PER