TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780071221108 
U1  - 658.8 PER 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Managing marketing
KW  - Creating marketing plan
N1  - Includes index
ER  -