@book{12397,
	author = {Perreault, William D. and Cannon, Joseph P.,},
	title = {Essentials of marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2003.},
	address = {Boston :},
	edition = {9th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0722/2007027229.html}
}