Perreault, William D. <br/><br/>
Essentials of marketing :  a global- managerial approach / 
William D. Perreault and E. Jerome McCarthy. 
 - 9th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xxxvi, 624 p. :  ill. ;  28cm. 
<br/><br/>Includes and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>072464208  TZS 8,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 PER