a global- managerial approach Perreault, William D. creator Cannon, Joseph P. McCarthy, E. Jerome text Boston McGraw-Hill/Irwin c2003 9th ed. monographic xxxvi, 624 p. : ill. ; 28cm. William D. Perreault and E. Jerome McCarthy. Includes and index. eng. Marketing Marketing strategy 658.8 PER 072464208 http://www.loc.gov/catdir/toc/ecip0722/2007027229.html http://www.loc.gov/catdir/toc/ecip0722/2007027229.html MCCL 20251009133651.0 eng.