TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global- managerial approach 
SN  - 072464208
U1  - 658.8 PER  
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Marketing strategy
N1  - Includes and index
UR  - http://www.loc.gov/catdir/toc/ecip0722/2007027229.html
ER  -