TY  - BOOK
AU  - Raju,M.S.
AU  -  Rao,J.V.Prabhakara
AU  - Madhavilatha,K.
TI  - Fundamentals of marketing
SN  - 9788174466235
U1  - 658.8 RAJ 
PY  - 2008///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
N1  - Includes index
ER  -