Services marketing:   integrating customer focus across the firm / 
Alan Wilson...[et al.] 
 - 3rd European ed. 
 - Boston:  McGraw Hill,   c2016. 
 - xvii, 538p. :  ill. ;  26cm 
<br/><br/>Includes index  
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781266287152  TZS 103,140/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services (Industrie) Marketing<br/>Customer services<br/>Managing service promises<br/>Service design and standards 
<br/><br/><label>Dewey Class. No.: </label>658.8 SER