00655nam a22002057a 450000500170000002000330001704000340005008200140008424500950009825000210019326000350021430000320024950400200028154600090030165000350031065000220034565000300036765000340039770000180043120251009142503.0  a9781266287152cTZS 103,140/=  aMCCLbeng.eAACR 2nd rev. ed.  a658.8 SER  aServices marketing:b integrating customer focus across the firm /cAlan Wilson...[et al.]  a3rd European ed.  aBoston:bMcGraw Hill, cc2016.  axvii, 538p. :bill. ;c26cm  aIncludes index   aeng.  aServices (Industrie) Marketing  aCustomer services  aManaging service promises  aService design and standards   aWilson, Alan