TY  - BOOK
AU  - Wilson, Alan 
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781266287152
U1  - 658.8 SER 
PY  - 2016///
CY  - Boston
PB  - McGraw Hill, 
KW  - Services (Industrie) Marketing
KW  - Customer services
KW  - Managing service promises
KW  - Service design and standards
N1  - Includes index
ER  -