Zeithaml, Valarie A. <br/><br/>
Services marketing   : integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler  
 - 4th ed. 
 - Boston:  McGraw Hill/ Irwin,   c2006. 
 - xxvii, 708p.:  ill.;  26cm 
<br/><br/>Includes index  
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0072961945  TZS 8,000/=/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services (Industrie) Marketing<br/>Customer services<br/>Service design and standards 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI