TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Gremler, Dwayne D. 
AU  - Bitner, Mary Jo 
TI  - Services marketing : : integrating customer focus across the firm 
SN  - 0072961945
U1  - 658.8 ZEI 
PY  - 2006///
CY  - Boston
PB  - McGraw Hill/ Irwin, 
KW  - Services (Industrie) Marketing
KW  - Customer services
KW  - Service design and standards
N1  - Includes index
ER  -