Spiro, Rosann L.

Management of a sales force / Rosann L. Spiro, Gregory A. Rich and William J. Stanton. - 12th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxiii, 584 p. : ill. maps ; 26cm.

Includes bibliographical references and index.

"The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"


eng.

9780073529776 (alk. paper) TZS 10,000/=


Sales management.
Sales planning
Sales perfomance

658.81 SPI