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  <titleInfo>
    <title>Management of a sales force</title>
  </titleInfo>
  <name type="personal">
    <namePart>Spiro, Rosann L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Stanton, William J.</namePart>
  </name>
  <name type="personal">
    <namePart>Rich, Gregory A.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>c2008</dateIssued>
    <edition>12th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxiii, 584 p. : ill. maps ; 26cm.</extent>
  </physicalDescription>
  <abstract>"The purpose of this book is to prepare future salespersons and sales force managers. The 12th edition reflects the changing social and technological changes that will affect sales force managers during the 2000s. Emphasis is placed on how the Internet is affecting personal selling and sales management practices"</abstract>
  <note type="statement of responsibility">Rosann L. Spiro, Gregory A. Rich and William J. Stanton.</note>
  <note>Includes bibliographical references and index.</note>
  <note>eng.</note>
  <subject authority="lcsh">
    <topic>Sales management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales planning</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Sales perfomance</topic>
  </subject>
  <classification authority="ddc">658.81 SPI</classification>
  <identifier type="isbn">9780073529776 (alk. paper)</identifier>
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