Hollensen, Svend  <br/><br/>
Marketing planning :  a global perspective/ 
Svend Hollensen 
 - 2 ed. 
 - London:  McGraw-Hill,  c2010. 
 - xxiii, 430p.:  ill.;  24cm. 
<br/><br/>Includes index 
<br/><br/> The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate<br/> 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780077127138  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 HOL