01178nam a22002177a 4500 20251010060856.0 9780077127138 TZS 10,000/= MCCL eng. AACR 2nd rev. ed. 658.802 HOL Hollensen, Svend Marketing planning : a global perspective/ Svend Hollensen 2 ed. London: McGraw-Hill, c2010. xxiii, 430p.: ill.; 24cm. Includes index The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate eng. Marketing planning Marketing strategy BK 12410 12410 0 0 0 0 MU002 MU002 2017-11-01 0 658.802 HOL 005360 2025-10-10 06:11:35 1 2025-10-10 BK 0 0 0 0 MU002 MU002 2017-11-01 0 658.802 HOL 005361 2025-10-10 06:11:35 2 2025-10-10 BK 0 0 0 0 MU002 MU002 2017-11-01 0 658.802 HOL 005362 2025-10-10 06:11:35 3 2025-10-10 BK 0 0 0 0 MU002 MU002 2017-11-01 0 658.802 HOL 005364 2025-10-10 06:11:35 4 2025-10-10 BK