West, Douglas  <br/><br/>
Strategic marketing :  Creating competitive advantage / 
Douglas West, John Ford and Essam Ibrahim 
 - Delhi :  Oxford,  c2006. 
 - xxv, 517p.:  24 cm.  ill. 
<br/><br/> Includes index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780195691689  TZS 21,635/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer equity
<br/><br/><label>Dewey Class. No.: </label>658.8 WES