Kotabe, Masaaki <br/><br/>
/The SAGE handbook of international marketing. 
Masaaki Kotabe. 
 - Los Angeles :  SAGE,  c2009. 
 - xvi,  548 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. 
<br/><br/><label>ISBN: </label>9781412934282  TZS 232472/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.84 SAG.