00785cam a2200181 a 450000500170000002000320001704000320004908200160008110000210009724500680011826000350018630000350022150400530025652002130030965000210052265000390054370000210058220251010082025.0  a9781412934282cTZS 232472/=  aMCCLbengeAACR  2nd.rev.ed04a658.84 SAG.1 a Kotabe, Masaaki10a/The SAGE handbook of international marketing.cMasaaki Kotabe.  a  Los Angeles :bSAGE,cc2009.  axvi,  548 p. :bill. ;c25 cm.  aIncludes bibliographical references and indexes.  aInternational marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. 0aExport marketing 0aInternational business enterprises1 aKristiaan Helsen