00833cam a2200205 a 4500 20251010082025.0 9781412934282 TZS 232472/= MCCL eng AACR 2nd.rev.ed 658.84 SAG. Kotabe, Masaaki /The SAGE handbook of international marketing. Masaaki Kotabe. Los Angeles : SAGE, c2009. xvi, 548 p. : ill. ; 25 cm. Includes bibliographical references and indexes. International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period. Export marketing International business enterprises Kristiaan Helsen BK 12424 12424 0 0 0 0 MU002 MU002 2011-02-01 consortium 0 658.84 SAG. 005417 2025-10-10 08:21:54 1 2025-10-10 BK