TY  - BOOK
AU  -  Kotabe,Masaaki
AU  - Kristiaan Helsen
TI  - /The SAGE handbook of international marketing
SN  - 9781412934282
U1  - 658.84 SAG. 
PY  - 2009///
CY  -   Los Angeles
PB  - SAGE
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
N2  - International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period
ER  -