Proctor, Tony <br/><br/>
Essentials of marketing research / 
Tony Proctor 
 - 4th ed. 
 - Harlow, England ;  Financial Times/Prentice Hall,  c2005. 
 - xxiii,591p. :  ill. ;  25cm. 
<br/><br/>Includes bibliographical references (p. [559]-576) and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>0273694944   TZS 26,550/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 PRO