Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John L. Graham. 
 - 11th ed. 
 - New York :  Irwin McGraw-Hill,  c2002. 
 - xxv, 694 p. :  ill. ;  298cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. 
<br/><br/><label>ISBN: </label>0072398841   TZS 8,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.8 CAT