00830cam a22001934a 450000500170000002000290001704000320004608200140007810000230009224500660011525000130018126000430019430000340023750400530027152002300032465000220055465000400057670000200061620251010093613.0  a0072398841 cTZS 8,000/=  aMCCLbengeAACR 2nd rev.ed.00a658.8 CAT1 aCateora, Philip R.10aInternational marketing /cPhilip R. Cateora, John L. Graham.  a11th ed.  aNew York :bIrwin McGraw-Hill,cc2002.  axxv, 694 p. :bill. ;c298cm.  aIncludes bibliographical references and indexes.  aThis 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. 0aExport marketing. 0aInternational business enterprises.1 aGraham, John L.