00878cam a22002174a 4500 20251010093613.0 0072398841 TZS 8,000/= MCCL eng AACR 2nd rev.ed. 658.8 CAT Cateora, Philip R. International marketing / Philip R. Cateora, John L. Graham. 11th ed. New York : Irwin McGraw-Hill, c2002. xxv, 694 p. : ill. ; 298cm. Includes bibliographical references and indexes. This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Export marketing. International business enterprises. Graham, John L. BK 12439 12439 0 0 0 0 MU002 MU002 2010-05-01 TZ book support trust 0 658.8 CAT 005410 2025-10-10 09:37:37 1 2025-10-10 BK