Cateora, Philip R. creator Graham, John L. text New York Irwin McGraw-Hill c2002 11th ed. monographic xxv, 694 p. : ill. ; 298cm. This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Philip R. Cateora, John L. Graham. Includes bibliographical references and indexes. Export marketing International business enterprises 658.8 CAT 0072398841 MCCL 20251010093613.0 eng