TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0072398841 
U1  - 658.8 CAT 
PY  - 2002///
CY  - New York
PB  - Irwin McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
N2  - This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena
ER  -