Tull, Donald S. <br/><br/>
Marketing research :  measurement & method : a text with cases / 
Donald S. Tull and Del I. Hawkins. 
 - 6th ed. 
 - New Delhi :  Prentice-Hall,  c1993. 
 - xviii, 863p.[various pagings] :  ill.;  24cm. 
<br/><br/>Include bibliographical references and indexes 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9788120309616  TZS 61,264/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing techniques
<br/><br/><label>Dewey Class. No.: </label>658.83 TUL