Jackson, Rob. <br/><br/>
Strategic database marketing / 
 Strategic data base marketing 
Rob Jackson, Paul Wang ; foreword by Don E. Schultz. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1994. 
 - xv, 262 p. :  ill. ;  25 cm. 
<br/><br/>Includes index 
<br/><br/> Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future 
<br/><br/><label>ISBN: </label>0844232327  TZS 8000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  JAC.