01188cam a2200217 a 4500 20251010101345.0 0844232327 TZS 8000/= MCCL eng AACR 2nd rev.ed. 658.872 JAC. Jackson, Rob. Strategic database marketing / Rob Jackson, Paul Wang ; foreword by Don E. Schultz. Strategic data base marketing Lincolnwood, Ill., USA : NTC Business Books, c1994. xv, 262 p. : ill. ; 25 cm. Includes index Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future Database marketing. Rob Jackson, http://www.loc.gov/catdir/toc/mh022/93042154.html BK 12449 12449 0 0 0 0 MU002 MU002 2010-05-01 TZ book support trust 0 658.872 JAC. 005433 2025-10-10 10:15:05 1 2025-10-10 BK