Jackson, Rob. creator Rob Jackson text Lincolnwood, Ill., USA NTC Business Books c1994 monographic xv, 262 p. : ill. ; 25 cm. Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future Rob Jackson, Paul Wang ; foreword by Don E. Schultz. Includes index Database marketing 658.872 JAC. 0844232327 http://www.loc.gov/catdir/toc/mh022/93042154.html http://www.loc.gov/catdir/toc/mh022/93042154.html MCCL 20251010101345.0 eng