TY  - BOOK
AU  - Jackson,Rob
AU  - Rob Jackson
TI  - Strategic database marketing
SN  - 0844232327
U1  - 658.872  JAC. 
PY  - 1994///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Database marketing
N1  - Includes index
N2  - Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future
UR  - http://www.loc.gov/catdir/toc/mh022/93042154.html
ER  -