TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior: a strategic approach 
SN  - 0618222154
U1  - 658.834 ASS 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1104/2002109350-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1215/2002109350-t.html
ER  -