@book{12452,
	author = {Percy, Larry. and Elliott, Richard .},
	title = {Strategic advertising management /},
	publisher = {Oxford University Press,},
	year = {c2009.},
	address = {Oxford :},
	edition = {3rd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html}
}