Tench, Ralph  <br/><br/>
Exploring public relations 
/ Ralph Tench and Liz Yeomans 
 - 2nd ed. 
 - Harlow :   FT Prentice Hall,   c2009. 
 - xxix, 666 p. :    ill. ;   27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text<br/> 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780273715948  TZS 25,200/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.2 TEN