00943nam a22002057a 450000500170000002000320001704000320004908200140008110000180009524500630011325000120017626000420018830000390023050400500026952003560031954600080067565000210068365000150070470000180071920251010104931.0  a9780273715948cTZS 25,200/=  aMCCLbengeAACR 2nd.rev.ed.  a659.2 TEN  aTench, Ralph   a Exploring public relationsc/ Ralph Tench and Liz Yeomans  a2nd ed.  aHarlow : bFT Prentice Hall, cc2009.  a xxix, 666 p. : b ill. ; c27 cm.  aIncludes bibliographical references and index  aExploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
  aeng  aPublic Relations  aManagement  aYeomans, Liz