00626cam a2200205 a 450000500170000002000320001704000340004908200140008310000190009724500480011625000120016426000410017630000490021750400660026654600090033265000150034165000230035665000230037970000180040220260622080433.0  a9780073380957cTZS 10,000/=  aMCCLbeng.eAACR 2nd rev. ed.00a658.8 GRE1 aGrewal, Dhruv.10aMarketing/ cDhruv Grewal and Michael Levy.  a2nd ed.  aBoston :bMcGraw-Hill Irwin,cc2010.  axxxv, 683 p. :bill. (chiefly col.) ;c29cm.  aIncludes bibliographical references (p. 625-656) and indexes.  aeng. 0aMarketing. 0aMarketing research 0aBusiness marketing1 aLevy, Michael