00624nam a22002057a 450000500170000002000330001704000330005008200140008310000200009724500610011725000130017826000410019130000430023250400330027554600080030865000220031665000340033865000250037270000210039720260623085439.0  a9788120332928cTZS 23,905.67  aMCCLbengeAACR 2nd rev. ed.  a658.8 KOT  a Kotler, Philip  aPrinciples of marketingc/ Philip Kotler, Gary Armstrong  a12th ed.  aNew Delhi :bPrentice Hall,c©2008.  axxiii, 599, p. : bcol. ill. ;c28 cm.  aInclude references and index  aeng  aMarketingzEurope  aCustomer relations management  aMarketing management  a Armstrong, Gary