Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 4th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xxv, 678 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 653-661) and index. 
<br/><br/>Part 1: Business markets and business marketing<br/>Part 2: Foundations for creating value<br/>Part 3: Business marketing programming<br/>Part 4: Managing programs and customers 
<br/><br/><label>ISBN: </label>9780073529905  Tsh 10,000/= 0073529907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing strategy<br/>Sales management<br/>Customer care<br/>Buyers behavior
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY