connecting strategy, relationships, and learning Dwyer, F. Robert. creator Tanner, John F. text Boston McGraw-Hill Irwin c2009 4th ed. monographic xxv, 678 p. : ill. ; 27 cm. Part 1: Business markets and business marketing Part 2: Foundations for creating value Part 3: Business marketing programming Part 4: Managing programs and customers F. Robert Dwyer, John F. Tanner, Jr. Includes bibliographical references (p. 653-661) and index. Marketing Marketing strategy Sales management Customer care Buyers behavior 658.8 DWY 9780073529905 0073529907 http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html DCC Library 20260625084935.0 eng.