TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 9780073529905
U1  - 658.8 DWY 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Marketing strategy
KW  - Sales management
KW  - Customer care
KW  - Buyers behavior
N1  - Includes bibliographical references (p. 653-661) and index; Part 1: Business markets and business marketing
Part 2: Foundations for creating value
Part 3: Business marketing programming
Part 4: Managing programs and customers
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html
ER  -