Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xxix, 683 p. :  ill., charts ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 652-660) and index. 
<br/><br/>Part 1: Business markets and business marketing<br/>Part 2: Foundation for creating value<br/>Part 3: Business marketing programming<br/>Part 4: Managing programs and customers 
<br/><br/><label>ISBN: </label>0072865784 9780072865783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing strategy<br/>Buyers behavior<br/>Market opportunities
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY