TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0072865784
U1  - 658.8 DWY 
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing strategy
KW  - Buyers behavior
KW  - Market opportunities
N1  - Includes bibliographical references (p. 652-660) and index; Part 1: Business markets and business marketing
Part 2: Foundation for creating value
Part 3: Business marketing programming
Part 4: Managing programs and customers
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html
ER  -