Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John Tanner. 
 - Boston :  Irwin/McGraw-Hill,  1999. 
 - xxix, 670 p. :  ill. (some col.) ;  27 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references (p. 649-656) and index. 
<br/><br/>Part 1: Business markets and business marketing<br/>Part 2: Foundation for creating value<br/>Part 3: Business marketing programming<br/>Part 4: Investing for values in customers and yourself 
<br/><br/><label>ISBN: </label>0256221332 9780256221336  Tsh. 50,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Buyer behavior<br/>Market opportunities<br/>Market Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY