00940cam a2200229 a 450000500170000002000150001702000330003204000210006508200140008610000220010024501080012226000400023030000470027044000460031750400640036350501840042765000150061165000190062665000250064565000200067070000200069020260625093207.0 a0256221332 a9780256221336cTsh. 50,000/= aDCC Libraybeng.00a658.8 DWY1 aDwyer, F. Robert.10aBusiness marketing :bconnecting strategy, relationships, and learning /cF. Robert Dwyer, John Tanner. aBoston :bIrwin/McGraw-Hill,c1999. axxix, 670 p. :bill. (some col.) ;c27 cm. 4aThe Irwin/McGraw-Hill series in marketing aIncludes bibliographical references (p. 649-656) and index. aPart 1: Business markets and business marketing Part 2: Foundation for creating value Part 3: Business marketing programming Part 4: Investing for values in customers and yourself 0aMarketing. 0aBuyer behavior 0aMarket opportunities 0aMarket Strategy1 aTanner, John F.