connecting strategy, relationships, and learning Dwyer, F. Robert. creator Tanner, John F. text Boston Irwin/McGraw-Hill 1999 monographic xxix, 670 p. : ill. (some col.) ; 27 cm. Part 1: Business markets and business marketing Part 2: Foundation for creating value Part 3: Business marketing programming Part 4: Investing for values in customers and yourself F. Robert Dwyer, John Tanner. Includes bibliographical references (p. 649-656) and index. Marketing Buyer behavior Market opportunities Market Strategy 658.8 DWY 0256221332 9780256221336 DCC Libray 20260625093207.0 eng.