TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0256221332
U1  - 658.8 DWY 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Buyer behavior
KW  - Market opportunities
KW  - Market Strategy
N1  - Includes bibliographical references (p. 649-656) and index; Part 1: Business markets and business marketing
Part 2: Foundation for creating value
Part 3: Business marketing programming
Part 4: Investing for values in customers and yourself
ER  -