01179cam a2200205 a 450000500170000002000180001702000150003504000220005008200140007210000190008624500450010525000120015026000410016230000610020350400660026450502270033054603750055765000150093270000260094720260630120312.0  a9780073380957  a0073380954  aDCC Librarybeng.00a658.8 GRE1 aGrewal, Dhruv.10aMarketing /cDhruv Grewal, Michael Levy.  a2nd ed.  aBoston :bMcGraw-Hill Irwin,cc2010.  axxxv, 683 p. :bill. (chiefly col.), col. maps ;c29 cm.  aIncludes bibliographical references (p. 625-656) and indexes.  aSection 1: Assessing the marketplace
Section 2: Understanding the marketplace
Section 3: Targeting the marketplace
Section 4: Value creation
Section 5: Value capture
Section 6: Value delivery
Section 7: Value communication  aMarketing explains how organizations create value for customers while achieving their business goals. It introduces the fundamental principles of marketing and demonstrates how companies develop products, set prices, distribute goods, and communicate with customers in competitive markets. The book combines marketing theory with practical examples from real businesses. 0aMarketing.1 aLevy, Michael,d1950-