01233cam a2200229 a 4500 20260630120312.0 9780073380957 0073380954 DCC Library eng. 658.8 GRE Grewal, Dhruv. Marketing / Dhruv Grewal, Michael Levy. 2nd ed. Boston : McGraw-Hill Irwin, c2010. xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm. Includes bibliographical references (p. 625-656) and indexes. Section 1: Assessing the marketplace Section 2: Understanding the marketplace Section 3: Targeting the marketplace Section 4: Value creation Section 5: Value capture Section 6: Value delivery Section 7: Value communication Marketing explains how organizations create value for customers while achieving their business goals. It introduces the fundamental principles of marketing and demonstrates how companies develop products, set prices, distribute goods, and communicate with customers in competitive markets. The book combines marketing theory with practical examples from real businesses. Marketing. Levy, Michael, 1950- BK 12778 12778 0 0 0 0 MU003 MU003 2026-03-01 Tz Book Support Trust 0 658.8 GRE U0005456 2026-06-30 12:08:37 2026-06-30 BK