Grewal, Dhruv. creator Levy, Michael 1950- text Boston McGraw-Hill Irwin c2010 2nd ed. monographic xxxv, 683 p. : ill. (chiefly col.), col. maps ; 29 cm. Section 1: Assessing the marketplace Section 2: Understanding the marketplace Section 3: Targeting the marketplace Section 4: Value creation Section 5: Value capture Section 6: Value delivery Section 7: Value communication Dhruv Grewal, Michael Levy. Includes bibliographical references (p. 625-656) and indexes. Marketing explains how organizations create value for customers while achieving their business goals. It introduces the fundamental principles of marketing and demonstrates how companies develop products, set prices, distribute goods, and communicate with customers in competitive markets. The book combines marketing theory with practical examples from real businesses. Marketing 658.8 GRE 9780073380957 0073380954 DCC Library 20260630120312.0 eng.